Here's the trail. No sign of a studio but different motion graphics and GB News theme music
x.com
The one thing GBN did was create (eventually) a more human scale, relatable aesthetic with its more organic music (that a real band could play) and office scale sets. It wasn't high end, could have been alot better, but it had a 'vibe' that worked. Motion graphics were interesting, and didn't look like everything else on the market. Lower thirds were always shoddy.
Cautious this is pre launch, and what airs might be better, but this is a presentation forum after all.
If this promo look translates into TX then it'll be a huge step backwards. Vertical wiping colour bars - just like Sky, BBC, GMB etc -Really? Poor design of the nameplate, with dated and pointless white shading to create a faux box. The GB flag elements reduced to a red triange: its a box of Shreddies cereal on the telly. Perhaps the website team.can do a story that GBN, Britains news channel cancels Britain's Flag, just for the clickbait.
Cheesy tribal drumming to excess on the theme? Wow, it's like AI generated music, If that AI was taught exclusively on the back catalogue of Sitting Duck Music's work for every dreary minority sports federation that's commissioned an "inspiring, energetic, passionate " theme. Themes that will get muted by every 60+ viewer aren't a great move when your viewers are mainly Grans and Grandpas.
All it needs is a studio set with LED walls showing a London skyline panoramic and an ugly perspex desk. Maybe a vertical monitor with the GBN mobile app output, hey maybe build that titles out of the app to show a unified media business or whatever buzzword is in play today.
Clinical, Cold, Cliche.