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Bloomberg have announced a new schedule today.
www.bloombergmedia.com
In between all the PR, it seems three hours a day are being cut:
-Bloomberg Markets: European Close
-The 1400ET hour of Bloomberg Markets: The Close
-One of the Asian hours
Being replaced by two hours of Bloomberg Radio simulcasts plus Bloomberg's US Politics show starting to air globally
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Losing European Close is quite poor, they really ought to have kept that in my view.
Every news channel seems to be going US-centric at the moment!
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With the changes, Surveillance is being separated into TV- and radio-specific versions: Tom Keene will remain in front of the radio version, whilst the TV version will be presented by Annmarie Hordern (as announced previously in November).
www.bloombergmedia.com
With the launch of the new TV version, Bloomberg is gaining a new studio from Clickspring Design to house the new TV programme:
www.newscaststudio.com
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New shots of the set and Surveillance has its own lower thirds style now.
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Interestingly the 'old' Bloomberg Surveillance TV team - i.e. with Tom Keene - are back on air for the Fed Rate Decision (in the new studio/with the new graphics). I guess that's down to the status of Tom Keene, but still unusual to reunite an old team just one and a half weeks after relaunching with a new team
(This post was last modified: 31-01-2024, 08:43 PM by
excel99.)
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The plan was always for TK to be part of the TV Fed Rate Decision
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I just watched some of the Fed decision on YouTube and it's fairly clearly positioned as a TV/Radio simulcast - although, yes, it's quite soon after the launch of the new TV version of Surveillance to be doing that.
It's a shame that European Close has gone, especially as CNBC dropped their equivalent years ago so it was the only programme of its type on the business channels (although there's still Business Live at 4.30 on Sky News).
Bloomberg's European presentation is certainly unique, with everyone sitting behind lecterns. Unusual, but I don't think it looks bad overall.
(This post was last modified: 02-02-2024, 08:54 AM by
mark.)
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Last Monday, Bloomberg TV has launched a new show - "Bloomberg Horizons Middle East & Africa" with former CNBC presenter Joumanna Bercetche, replacing "Bloomberg Daybreak: Middle East & Africa", once hosted by other former CNBC personalities Manus Cranny and Yousef Gamal El-Din, and recently, on a interim basis, Vonnie Quinn of Bloomberg News. Originally meant to be on air with Daybreak ME&A from April, Bercetche in the end launched a new show instead of picking up an hour of the Bloomberg Daybreak TV franchise.
Bloomberg Daybreak: Middle East & Africa - Last show (final 30 minutes replaced by Africa Amplified, a monthly half-hour show focus on Africa)
www.youtube.com
Bloomberg Horizons Middle East & Africa - Debut show
www.youtube.com
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One other consequence of Bloomberg Horizons is that Jennifer Zabasajja in Johannesburg no longer has a daily slot. She had been co-anchoring the 'year round' 5am hour of Daybreak Middle East and Africa until about a month ago, since when it has solely aired from Dubai. I had initially thought she was off air preparing for the new show, but it seems like her only anchoring slot is the above mentioned monthly Africa Amplified - and that is the only show from Johannesburg now
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Another change to the schedule, and two more editions of Bloomberg Daybreak replaced - Australia and Asia. In recent months Daybreak Australia and Asia had both been co-anchored from Sydney and Hong Kong, but I think New York had also been involved until late last year?
Replaced by Bloomberg: The Asia Trade, co-anchored from Sydney and a new Tokyo studio.
www.bloombergmedia.com
Overall Asia Pacific coverage now comes from four studios every day (for five hours of content) - Sydney, Tokyo, Hong Kong and Singapore
Only TV edition of Bloomberg Daybreak that remains is the one hour Europe edition. Will have to see how long that remains before a rebrand, as it certainly seems like Daybreak is being phased out, at least from TV