23-03-2023, 11:34 AM
I totally agree that the pulsating globe is very recognisable as BBC News. But that doesn’t mean it can’t change.
The risk is that brand becomes diluted with the introduction of the icon. What is the logo? The globe, the icon or simple “BBC News”?
The icon has been on the nation’s mobile phones for more than a year. Surely they can now feel confident enough to put that front-and-centre? The whole Chameleon rebrand feels like an apology - if you’re confident in your new brand, be bold and shout about it.
The risk is that brand becomes diluted with the introduction of the icon. What is the logo? The globe, the icon or simple “BBC News”?
The icon has been on the nation’s mobile phones for more than a year. Surely they can now feel confident enough to put that front-and-centre? The whole Chameleon rebrand feels like an apology - if you’re confident in your new brand, be bold and shout about it.