(20-09-2022, 12:08 PM)harshy Wrote: Back to normal on bbc world news with the branded programming, interesting when anything happens this is usually the first thing to disappear and with that policy it means bbc news channel viewers will have no chance to see these branded programmes on occasion.
The branded programmes are dropped when there is breaking news or a single story dominates for a few reasons, such as...
[*]On an ordinary day, they are targetted to particular regional audience(s). If, as with Ukraine or the Queen's death, you have a single main story for all audiences, there isn't really much point in targetted bulletins.
[*]The programmes are all pre-planned and structured. With multi-day news stories, like Ukraine, there isn't much point in planning a bespoke bulletin and programme-specific features if it is just going to get thrown out of the window by latest developments.
[*]During developing news events, branded elements like beds and titles aren't used as much and the studio is rarely in-vision. The branded elements are, therefore, somewhat redundant.
[*]Also during such stories, presenters generally only change over when it is possible/organic rather than when their scheduled shift ends.
[*]A key reason behind having branded bulletins in the first place is so they can charge particular advertisers a higher rate. During these kinds of events, standard advertising schedules are massively disrupted.
[*]And, most importantly, during a breaking news situation, the priority is to deliver the news accurately rather than to ensure that the right branding is used. The only branding that needs to be front and centre is the BBC part. You don't want to dilute the 'you are watching the BBC' element with extra (often more generic) brands.
It's also not really odd that NC viewers don't see these programmes. Unless it was a very slow news day in the UK and there was a major pre-planned event in Asia, there would be no justification or purpose for the NC taking a programme like Impact, a news bulletin aimed at evening Asia Pacific audiences.
It should also go without saying that the only NC viewers who actually care about what colour the studio is lit are the few hundred members of forums like this - the average viewer is likely to be wholly unphased (and at best bemused) by seeing a BBC News studio lit in teal rather than red and white. This isn't to say branding doesn't matter, but rather that I do not believe many NC viewers would feel they are missing out by not getting to see the full possibilities of LED lighting.