[BBCChameleonFan]

www.tvhome.co.uk 

Ident promoting the change

That is a really good ident! And the sonic branding sounds very good! I bet Zelig Sound might've done this, but it could be Echolab as well. IDK. I'm just guessing based off previous projects from both music and sound design agencies.

[Milkshake]

As it stand there 5 idents 3 block men and 2 of the new version? Surly they should make the block man green?

[dbl]

As it stand there 5 idents 3 block men and 2 of the new version?  Surly they should make the block man green?

Blockman or 'Giant' looks like it's getting phased out, so it would be a bit pointless to do so.

[Edogawa Ranpo]

I do hope we get those artist-designed idents. I'm excited to see their takes on the iconic logo.

[Thomanory]

I will not argue if E4 Extra is changed to E4X. E4 Extra as a name was a mouthful in my opinion, and E4X is short and concise.

You can’t cope with 4 syllables? And how is extra more concise than x? Extra tells you what the channel is, more of e4. X is literally just a letter.

I'm pretty sure any channel with the word X after it shows that it's a sister channel to another, especially if it's a well-known brand such as E4 is. Plus, those CBS channels exist under confusing Xtra titles nowadays, so yeah.

[cable]

E4X is also ECMAscript for XML

[Juicy Joe]

Do you think we'll end up with only these 2 very similar basic coloured Channel 4 idents as the complete "rebrand" once the blockman is retired - if it is retired ? Or won't the channel look a bit too samey after a few weeks? Or that may be the idea - brand consistency?

[Blubatt]

Do you think we'll end up with only these 2 very similar basic coloured Channel 4 idents as the complete "rebrand" once the blockman is retired - if it is retired ? Or won't the channel look a bit too samey after a few weeks? Or that may be the idea - brand consistency?

Channel 4 is getting new main idents this year, so it won't just be two. With any luck, it'll be more than 4 idents.

[orange]

I’m still not entirely convinced. I know it’s being rolled out bit by bit and I love the gradient box concept, but there’s something about it all that really feels quite cold and robotic. I think that one of the advantages of Linear TV is how human it feels compared to streaming, and unfortunately i’m not getting a lot of that same warmth from it right now.

[all new phil]

I’m still not entirely convinced. I know it’s being rolled out bit by bit and I love the gradient box concept, but there’s something about it all that really feels quite cold and robotic. I think that one of the advantages of Linear TV is how human it feels compared to streaming, and unfortunately i’m not getting a lot of that same warmth from it right now.

Definitely agree here. I’m not really sure if there’s a plan behind this or not because it doesn’t feel like there is. Doing it all bit by bit makes no sense either. It’s all a very out of character miss from Channel 4.