01-02-2023, 04:06 PM
(28-01-2023, 03:50 PM)Medianext.MX Wrote: Singapore's largest broadcaster Mediacorp will rebrand most of its brands next Wednesday, as part of the group's attempt to increase the audience leverage of its corporate brand. Most brands from the TV, radio and digital branches are gaining new logos with a corporate identifier which Mediacorp calls the "Mplifier", which will also be used in new graphics.And now the new brands are on air. Here, turns out the "Mplifier" is just a stylized ^ from their corporate symbol
The rebrand will affect also all five Mediacorp TV channels, English-speaking Channel 5, Mandarin-speaking Channels 8 and U, Malay-speaking Suria and Tamil-speaking Vasantham.
The exceptions to this rebrand are CNA and CNA938, whose brands are being retained as they are.
Channel 5:
youtu.be
Channel 8 (with a clock before the news!):
youtu.be
Suria:
youtu.be
Vasantham:
youtu.be
Channel U (pre-launch trailer):
youtu.be
Okto, the children's programming block on Channels 5 and 8:
youtu.be
And it's not like nothing's changed on CNA: Their Mediacorp DOG was updated to the new circled M symbol.
Staying in Southeast Asia, GMA in the Philippines launched Pinoy Hits channel in mid-January, mainly consisting of classic TV shows:
youtu.be
Watch this space...
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