03-02-2023, 05:08 PM
(03-02-2023, 03:36 PM)Brekkie Wrote: I still think this 9 month strategy is going to not work out in the long term - when shows like Nolly eventually get an airing they'll feel like repeats, even for those who've not seen them (having seen the heavy promotion). I do think (admittedly without a shred of evidence to back it up) that overall viewership would be higher should they premiere shows on ITV1 and then have the boxset immediately available on ITVX, continuing with weekly (or daily) airings on ITV1.
I don’t think they’ll be looking at individual programme ratings though - they’ll be looking at use of ITVX as a whole. I’m not sure if it’ll be their long term strategy, but I see these shows premiering as almost being like loss leaders in a supermarket, to get people in who might then buy (watch) more.