06-04-2023, 09:33 AM
(05-04-2023, 09:44 AM)chris Wrote: I agree with much of this but I think we’re looking back with rose-tinted glasses. Pre-Chameleon we had years of mish-mashed logos, some boxed, others not, some in Gill, others bespoke. Not to mention oneness and the mess that was BBC Two pre-curves.
BBC News aside, Chameleon has led to a coherent group of logos and styles across the corporation.
That is true but we got to that point of brand inconsistency in under a year so I guess this rebrand is ahead on that basis.
I'll say that the whole rollout has been a unique disaster of stops and starts with an underwhelming logo to boot, I get the why but the implementation has been broken since we first saw Reith and more so since BBC Select in the US did a stealth reveal of the new logo and time hasn't been kind to the piecemeal way it's all been going with, again, a crap lifeless logo. Honestly, feels like the current state of the corporation is being reflected in the branding, a mess of confusion and things done on the cheap.