[nwtv2003]

I'd say until recently, Adult Swim shows never really got their due on British TV. Its only recently, due to Channel 4 acquring the rights to show Adult Swim programming, that they're getting an audience, due to being easier to access. A lot of the stuff that was shown in the early days of Adult Swim, like Aqua Teen Hunger Force, only really appeared on Bravo and FX Late at night, and never really made an impact.

I would say that Rick and Morty is probably the exception to the rule, and is the only Adult Swim programme that actually gets shown at a normal time on E4. But it’s also fair to say its popularity here is more down to Netflix than Channel 4. I believe TruTV ran Adult Swim for a short while also.