12-07-2023, 05:25 PM
(12-07-2023, 03:38 PM)Milkshake Wrote: How did GMTV play out the local adverts? or did they just get the local ITV area to play them out?
GMTV had an agreement with the local ITV area to provide the local news updates*. Presumably this applied to local adverts too, as the regions took GMTV like any other networked show and opted out to show the news.
* I believe there two(?) regions where this didn't happen. UTV was one, certainly as in 1994 there was a loyalist ceasefire and they left GMTV early to provide coverage of this... except of course they didn't own the airtime and were broadcasting illegally. GMTV then at different times contracted Reuters, ITN, and then a company called Macmillan Media to provide local news there and UTV were locked out of the transmitters during GMTV's hours.
The second was STV in 2007 when for whatever reason GMTV did not renew the local news contract. This continued when it became ITV Breakfast Limited until 2013 when both UTV and STV were reawarded the local news contracts.
en.wikipedia.org
en.wikipedia.org