[agemame]

Overmodulation for effect in radio is a very US thing - from gimmicks of pushing the EQ faders up from a muddier position to coincide with a rebrand to 'hi-fi' radio, or indeed pushing to overcome AM distortion. A man who spent as long as he did absorbing US radio culture probably saw a comic potential for it. The fact that it's taken at face value is a damning indictment on much of the radio fanbase I'm afraid to say - but I can see why. Personally, I always thought it was a pot shot at the likes of Pete Tong's shows, that always seemed to make my radio physically vibrate with overloaded bass.