[WillPS]

There’s a book about it called “Dished” - on my list of books to read when I get time for it…

It's a great read, I thoroughly recommend it.

If Sky hadn't happened then I think BSB would have had little trouble utilising the second satellite for more channels after the IBA went. It should be remembered that cable companies were also spending money like there was no tomorrow ripping up streets to lay cables throughout the 90s, most stood no chance of recouping that investment under their original business plans and were saved by merging to form companies which were "too big to fail" and the advent of broadband internet.