[James2001]

The ironic thing is the Oscars have declined in popularity and relevance and the core ITV daytime audience won’t care that much as the majority of nominated films will be films they have never heard off.

I think the fact so many films that get nominated for and win oscars these days are non-mainstream arty films has a lot to do with the declining popularity.  South Korean arthouse films aren't going to get your average person interested.