05-11-2023, 05:07 PM
(05-11-2023, 01:25 AM)Stockland Hillman Wrote: My understanding is the STV data is for PSB news, so excludes Scotland Tonight and online. The analysts are usually very accurate and trusted, but you understand I can't share specifics.
Public data has the entirety of ITV Network and regional news and current affairs (exc Scotland) as costing £120m in 2019
You can see that £8-13m on Newsnight for 300k viewers does raise questions.
Should point out that there is some debate about the ITV spend, as other analysts have suggested its included platform and tech costs that would exist anyway for ITVs regional ad sales
But Newsnight has never been a ratings juggernaut and It's never been expected to be. Until now apparently. And where does iplayer/online come into all of this? Do you have those figures?
Also, you keep pointing to ITV but what's the ITV equivalent of Newsnight?
What exactly are you pointing to?