[Alessi]

And lets face it when Celebrity Big Brother airs that'll be lucky to get 2-3m a night.

I'm a Celebrity more than any other show has bucked the trend of falling audiences, but can fluctuate hugely from year to year. I don't think ITV will be too worried about this years ratings - it'll be if they don't bounce back at all next year they might get concerned. Still pretty much the highest rated show they air all year though.

Yes, but no reason to not try to examine why it hasn't gained much attention this year. This is how shows begin their often long journeys to cancellation.