29-11-2023, 05:13 PM
(27-11-2023, 05:13 PM)W. Knight Wrote: Now it's probably a good time to take a look back at the youth channel, from the start of digital TV...And now, the other half: TVB's digital TV Ch.85. It was first branded as HD Jade, but later entered an identity crisis in mid-2010s.
As the idents followed are virtually the same as TVB Jade's, here's a compilation of them:
youtu.be
Then we've come to the crisis stage: I’d argue they found their niche in financial programming, but the identity is just a mess.
J5 (2016-17!): They tried to follow J2's formula - building the J prefix as a younger brand, but financial analysis and documentaries never appealed to young adults. IMO the brand was also tarnished among the politically-local crowds, after their Putonghua news were panned for using Simplified Chinese subtitles. The quick change of graphics a few months later proved their uncertainty.
V1: youtu.be
V2: youtu.be
TVB Finance Channel (2017-18): Perhaps the clearest one they made in the channel’s later history. They oriented themselves with the freshly-rebranded TVB News Channel and positioned themselves as ‘the only 24-hour free financial channel’. But…
TVB Finance and Information Channel (2018-22): … adding ‘Information’ is like gilding the lily: Reverting back to a J5-era lineup, just under a different name. The two used the same graphics package - this was the later version.
youtu.be
TVB FSI Channel (2022-24): The current name is just convoluted and stupid. Aside from racing, sport wasn’t an option for cost-cutting TVB to go into - international rights often go into Now/ViuTV’s hands. I suspect the in-house advertising people also got the point - their pre-launch slogan emphasized its information aspect while sport was the newcomer.
youtu.be
TL;DR: It’s just a mess, and they’re more and more irrelevant each time they changed. Rant over
And now, something different: The Star expansion is coming to Portugal, and will be the centre of the EMEA Fox channels.
youtu.be
Honestly, the pre-launch promo looks nicer than the generic animation
Interestingly, Mundo Fox in Portuguese-speaking African countries will change to Star Mundo too.
www.theportugalnews.com
Watch this space...
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