[leewilliams]

I suppose the argument is that, in a real emergency, you put out a single live bulletin instead which covers the emergency breaking news simultaneously and you either use generic branding or drop all branding to bring in the news.

BBC Radio did a simultaneous announcement, for example, when the Queen died.

I’m not sure Absolute’s owner Bauer has the option of doing this because of the way the stations operate technically (all running off the playout software RCS Zetta but quite siloed) - as far as I’m aware, they don’t do any live news on any station and there’s no line down which a live bulletin could be broadcast.