[WillPS]

I’m sure he’d like to. But he isn’t really that interesting though is he? I know he did ITV’s equivalent Tycoon and American Inventor in the states as well as now guest appearances on Shark Tank but he’s never really been one of the more interesting Dragon’s on the panel.

There was lots of commentary to exactly this effect when Sugar was eventually announced as being 'the boss' on The Apprentice (is it really 20 years ago?!). His lines are all clearly rehearsed/provided to him (you can tell the ones which aren't because they fall flat).

I suppose the benefit Sugar had then which his successor won't is that most of his domestic audience weren't comparing him to anything - the US version had aired late at night to hardly anybody.

I agree that Brady would be a poor choice tho. I've never really rated her in the 'advisor' role either to be honest, she only has one mode which is super-skeptical super-harsh adversary... back in the Nick and Margaret days when they pointed out the idiotic mistake to the team it had more impact in my view because they weren't (always) hostile. Tim Campbell is great tho.