[Flux]

Feel like S4C are due a rebrand, although I suspect their attention will be elsewhere with the inquiries going on….

They’ve also only appointed a temporary chief executive so I doubt any rebrand will happen under her regime unless the move becomes permanent.

They are badly due a rebrand, though. The current set is - IMO - the weakest the channel has ever had. It felt generic from the very beginning and feels like little more than a graphics package overlaid on stock footage with some inoffensive library music. It wasn’t a patch on the quirky previous set which it replaced, and as Brekkie says it pales even more in comparison to the striking idents of the 90s with everyday objects representing a fire-breathing red dragon. I really feel they’d benefit from a more dynamic, uniquely Welsh look again to help the station stand out and to tie in with their On Demand Clic service. As it stands, it just looks tired, pedestrian and generic.