[freeview87]

Interesting this report from The Guardian, saying that there is a potential loophole in election rules that allows political advertising on streaming services (i.e. the ban only covers live TV like the TV Licence does with iPlayer). Most platforms (e.g. Netflix, Amazon, NOW) look to have ruled it out, but nothing definite yet from ITV X. YouTube is also another service that could have political ads during a campaign.

I would think it would be too late to do anything about it for the upcoming campaign(s), but would really hope the current ban on TV ads is made more comprehensive in future.

www.theguardian.com 

Lets be honest, unless so massive, massive error in polling, no amount of political ads are going to have much influence.

For ITVX its a good way to make some money so a win for them.