[Keith]

Lets be honest, unless so massive, massive error in polling, no amount of political ads are going to have much influence.

For ITVX its a good way to make some money so a win for them.

Whilst I doubt it would have much influence on the overall outcome, it might have an influence at a more local level.

Streaming services have the potential to offer more targeted advertising, compared to traditional linear TV advertising. Adverts could potentially be targeted based on where their IP address indicates they're watching from, and/or what programmes they watch on that streaming service. There's presumably also age and gender, if that's been set in your profile on the streaming service.

This could in turn could allow political parties to show political ad videos that are more tailored to be more relevant to the viewer. This in turn might help influence some people in how they vote. In areas with small majorities these could then theoretically help a party to win a seat.