12-05-2024, 10:43 AM
To be fair C4 is fairly unique in having completely different presentation for each channel so aligning it a bit further, but keeping distinct colour schemes for each, could work well. E4, More4 and Film4 all have branding beyond the idents which is probably due a change.
I do think compared to the initial branding videos we've not seen the C4 branding at it's full potential. The C4 logo moving through the cube and changing into the E4 logo etc. could work really well for cross promotional purposes, and as C4 went a different route for their own idents I wouldn't mind 4Seven or even More4 getting an ident set based more on that idea too.
I think Film4's excellent presentation could also be updated to be a variation of the cube, but perhaps using more vertical motion than horizontal.
I still think the endboards on the C4 promos need a bit of work - they don't feel as dynamic as they should and just end up being big blocks of colour - probably be best to have the programme into appear first then end with a full screen channel logo, which in the case of spin offs can then morph from the channel logo to C4 logo to promote the streaming option. Thankfully they've loosened up on the wording in promos later so it does feel a bit more natural.
I do think compared to the initial branding videos we've not seen the C4 branding at it's full potential. The C4 logo moving through the cube and changing into the E4 logo etc. could work really well for cross promotional purposes, and as C4 went a different route for their own idents I wouldn't mind 4Seven or even More4 getting an ident set based more on that idea too.
I think Film4's excellent presentation could also be updated to be a variation of the cube, but perhaps using more vertical motion than horizontal.
I still think the endboards on the C4 promos need a bit of work - they don't feel as dynamic as they should and just end up being big blocks of colour - probably be best to have the programme into appear first then end with a full screen channel logo, which in the case of spin offs can then morph from the channel logo to C4 logo to promote the streaming option. Thankfully they've loosened up on the wording in promos later so it does feel a bit more natural.