[Brekkie]

It's got to be a matter of time before they shift this to C4. They've got much more expensive shows like Double The Money only managing 100k more than that at 8pm.

How did the rerun on C4 do last year? If they can get 400k on More4 then the same again a couple of months later on C4 it's probably worth keeping it where it is.

I do wish they could just call it Popmaster though - "Popmaster TV" sounds unnecessarily awkward.