16-05-2024, 11:04 AM
(16-05-2024, 12:32 AM)Independent Wrote: AJE seems to be the only ones resisting this terrible trend.I think it all just comes back to the question 'who is this for?', 'why would anybody choose to watch this beyond brand loyalty?'. In a competitive marketplace, you need to have a USP, a reason to watch - what is the BBC News channel's? I know that they believe that its trustworthiness, but I'm sorry, it's not the Cold War anymore - the BBC isn't the only trustable non-aligned outlet in the international news space - it's not enough. Why sit through the slog of the current BBC News channel when other oulets like DW are an easier watch, you'll get better UK/US/world coverage elsewhere, websites like the FT have superior analysis, or, if you're actually into panel debates, there are dozens of commercial outlets offering more 'entertaining' ones?
I've seen some argue AJE is the one with true global reach over the years (not necessarily in overall ratings) in addition to actually covering news around the world rather than restricted to a few places. Apparently some claim (I would like to see some hard evidence) it's more popular than the BBC and CNN across the "Global South". Obviously many of us in wealthier places who like to have old school journalism also tune in so adding the two together I can see why these few individuals make that claim.
The simple strength of the two predecessor channels in their heydays was that they were watchable and reliable generalists, with a decent balance of stories for their audience, with easy headline, business and sport updates at regular intervals. Indeed, that's always been the strength of BBC News - being a global stenographer of events, essentially the broadcast equivalent of PA, AP, etc. Attempting to move away from this has just left them playing second fiddle in other's domains, while ceding their own former territory to other news outlets.