22-05-2024, 11:43 AM
(22-05-2024, 10:55 AM)Moz Wrote: But why use him for all the other stuff and not the titles.
Martin Lambie-Nairn was freelance. As is David Lowe.
Who knows? Maybe there was money available under the Chamelon rebranding budget for those bits of continuity, but not to update the programme titles.
Sadly it's not 2008 anymore, and the politics of spending lots of money on external designers and branding experts for a wholesale revamp of BBC News' branding probably doesn't sit well when everything else is being cut back.
Whatever the details of the decision, it's almost certainly down to money.