[Keith]

I smell something similar with UKTV/U, but things in the media move faster these days, so it may not take as long to reverse.

A clue will be if we see an animation where there's a "U", "KTV" slide out from the right hand side of the U, before sliding back in. The sort of attempt to keep the questionable rebrand, whilst feeling the need to remind viewers of its/ was a UKTV channel.