26-05-2024, 01:03 AM
(25-05-2024, 09:56 PM)derek500 Wrote: YouTube stats are local. Just went to GB News America using a US VPN and it has 1.26m subscribers and the latest clip has 37,500+ views.
With respect, that's not correct.
Many GBN America videos are, for some reason, published exclusively and listed only under the main GB News YouTube account:
www.youtube.com
It's that account (@GBNewsOnline) that you were looking at using a US VPN, and it has 1.26 million followers -- as you can see in the UK, without a VPN. The GBN America account does not have 1.26m followers in the US, or anywhere else (it currently has 4500 subscribers, worldwide):
www.youtube.com
Viewing the CNN YouTube account from the UK tells me it has 16.3 million subscribers. That's not 16.3m subscribers in the UK; that's around the world. YouTube stats are global, not local. (And if you're still not convinced, please explain how K-pop sensation BTS (@BTS) have 78 million UK subscribers.)
There are quite a few GBN America videos that have been published solely under the GB News account which have reached tens of thousands of views -- usually those (and there are many) bashing Meghan and Harry, or other Royal Family discussions.
But bizarrely, that means nearly all of the engagement that the most popular GBN America videos get is from those subscribed to the main GB News UK account, rather than that of GBN America. Even this week's big juicy Steve Bannon interview -- recorded under the GBN America brand -- was published by GB News, with no reference to it at all on the GBN America YouTube account.
So subscribers to GBN America don't get the best, juiciest GBN America content. Instead, they get the likes of Mogg's video from my previous post, which is now up to 44 views. I'm not sure how they expect to build a US following when those subscribed to the US account are served such thin content; and the best content that could help to grow subscriber numbers there is instead published on the UK account, buried among videos relating to UK news and politics that will be of little interest to an American audience. Why would anyone in the US subscribe to this? What's the strategy here?