31-05-2024, 10:07 AM
(31-05-2024, 09:43 AM)Brekkie Wrote: I still struggle to grasp why music channels have been so vulnerable as the TV industry has changed over the last decade - its not like radio died when Spotify etc. became mainstream - if anything it's gone from strength to strength.
I think it's primarily the lack of advertising revenue and the lack of audience "stickiness". Club MTV closed due to the withdrawal of a single sponsor. Radio listeners are much less inclined to switch between stations compared to TV viewers.
When I used to watch music TV channels I'd always switch channel when a video I didn't want to watch started.