01-06-2024, 09:27 PM
(01-06-2024, 08:54 PM)Brekkie Wrote: I do think there is some value in having some key points in the schedule carry programme specific branding but when every block is branded just for the sake of being branded it devalues the parts of the schedule which warrant the specific branding in the first place.
Personally I think any branded strand should be different to what people would consider a "normal" hour on the news channel - so The Context has a format point which differentiates it from just rolling news. On the other hand Verified Live really doesn't.
Absolutely - Outside Source, (The) Context, (Beyond) 100 Days, World News America all make sense. Appointment to view to a greater or lesser extent. BBC News Now and Verified Live just seem silly.
I wonder how true the arguments about advertisers are? Would an international bank care if they’re in the ad break for BBC News Now?