02-06-2024, 07:29 PM
(02-06-2024, 01:55 PM)Jon Wrote: Not sure I get this. Cleese signed to do a one off series on GB News and he did a one off series on GB News. It took a while to happen but it happened and many would argue it’s the best programme they’ve done. Production wise it was clearly more than an afterthought or just him doing an hour of a normal GBN show.
yes - but what was the return in terms of ratings, revenue and/or kudos and influence? Did any social media clips cut through or make any headlines? Was there medium to long-term uplift in the audience performance for his slot? If you can show otherwise then great, but that's my point.
Agreed on podcasts - albeit GBN has an older, lower socio-economic audience than i would have thought generally go for that medium. But this is ultimately a political project and they probably decided having a linear channel would be the best outlet for that. Maybe that's the next step though.