02-06-2024, 08:37 PM
(02-06-2024, 07:53 PM)Blubatt Wrote: I'm going to say something controversial- I still don't like the execution, but I do think that the UKTV channels need a unifying brand again.They already have a recognisable unified brand in the transforming DOG after breaks and the constant barkers for UKTV Play. They also cross-promote channels within the group.
To those viewers who care, it's already obvious that they are a bouquet of 7 channels operating under the same umbrella network, even if they don't realise it's the BBC's commercial arm.
If people don't either notice or care about the link between the 7 channels now, then stuffing it down their throats with a weird prefix won't make any difference.
The direction should be in promoting UKTV Play, not tinkering with names on linear channels.