[dbl]

If people don't either notice or care about the link between the 7 channels now, then stuffing it down their throats with weird prefixes won't make any difference.

There has been a weak link with viewers associating the siloed channel brands (previous marketing head) with UKTV Play. Now that everything is turning digital first, it's become imperative to make an attempt to sort this out. In fact some viewers struggled to make a faint connection.

Execution, do I agree with all of it? no. But what we have currently isn't working