02-06-2024, 09:12 PM
(02-06-2024, 09:09 PM)Stuart Wrote: I don't watch channels because of the organisation to which they belong. I just look for something I will enjoy viewing, either streaming or sometimes linear. Most people will follow the same decision path.Yes, but people know what iPlayer (BBC), ITVX, Channel 4 is. UKTV Play has always been a bit convoluted, so they're playing catch up
This marketing strategy by UKTV is dated and damaging to their existing branded channel identities.
Their goal is to make the link more obvious in terms of navigation for promoting shows