[interestednovice]

UKTV Play has removed the previous ident to tease the rebrand. It seems to have a logo sonic too.

youtu.be 

That sonic branding is absolutely appalling. It’s like something designed to give the viewer a jump scare! I’m not impressed at all.

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Actually I'm confused as to why C4 changed the name of their streaming service. They've needlessly tinkered before from 4oD to All4. Now I don't know what it is from a pres point of view. Do they mean the channel or the streaming service on promos? Is everything on there, or just programmes from the main channel, because that's the impression they've created with me, and I'm a pres geek.

I very much agree - the other day I was watching Channel 4 (the channel) and there was a continuity announcement along the lines of “that’s coming up at 9 o’clock on Channel 4, or stream it now on Channel 4”. To the average viewer, and even to me, it made no sense at all!