[thomalex]

That sonic branding is absolutely appalling. It’s like something designed to give the viewer a jump scare! I’m not impressed at all.

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I very much agree - the other day I was watching Channel 4 (the channel) and there was a continuity announcement along the lines of “that’s coming up at 9 o’clock on Channel 4, or stream it now on Channel 4”. To the average viewer, and even to me, it made no sense at all!

Again this is of no consequence.

If you want to stream something you’ll either search for Channel 4 or click the 4 logo. It makes perfect sense and there’s no need for separate brands for the streaming service, it’s just devalues your brand.

If I want to stream Netflix I don’t go to the Netflix Player.

For this announcement I would personally go for “On Channel 4 at 9pm or stream”