03-06-2024, 05:23 PM
I just don't see the rationale in a rebrand that undermines the successful parts of your branding (e.g. the channel Dave becoming U&Dave).
The most sensible thing to do would be to rebrand UKTV Play itself, rebranding it to a new streaming service with a catchy name that encompasses all of the UKTV free content.
It doesn't strengthen the UKTV umbrella bran either. It turns it into 'U'.
The most sensible thing to do would be to rebrand UKTV Play itself, rebranding it to a new streaming service with a catchy name that encompasses all of the UKTV free content.
It doesn't strengthen the UKTV umbrella bran either. It turns it into 'U'.