04-06-2024, 02:58 PM
Ironically, Dave is probably a stronger brand than UKTV as a whole these days. If you were to rename the streaming service 'Dave+' or 'DavePlay' then, while it might not be a particularly good rebrand at all, it's a darn sight better than the ungoogleable 'U'.
Diminishing the existing brands with an extraneous 'U&', then making that the new umbrella... it's pretty desperate.
Diminishing the existing brands with an extraneous 'U&', then making that the new umbrella... it's pretty desperate.