06-06-2024, 01:03 AM
Sorry for the doublepost. When did the 7-9am music strand on E4 Extra finish?
Something else I've been wondering - why was the 4music brand kept and slapped on Box Hits in 2022 when the 'proper' 4music became E4 Extra?
It seems odd that they kept the brand alive when presumably it has been known internally for some years now that these channels are on the way out. I wonder if there was/is a desire to keep the 4music brand warm - easy to forget now but the brand significantly predates Channel 4's interest in music video channels (not going to post links to pre-2008 idents because I'm not sure if they'll fall foul of the site's rules - but they're out there if you search for them).
Something else I've been wondering - why was the 4music brand kept and slapped on Box Hits in 2022 when the 'proper' 4music became E4 Extra?
It seems odd that they kept the brand alive when presumably it has been known internally for some years now that these channels are on the way out. I wonder if there was/is a desire to keep the 4music brand warm - easy to forget now but the brand significantly predates Channel 4's interest in music video channels (not going to post links to pre-2008 idents because I'm not sure if they'll fall foul of the site's rules - but they're out there if you search for them).
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