06-06-2024, 01:34 PM
Considering the way TV has gone it's ridiculous the BOX/Bauer suite of channels have gone from being available via the red button on Freeview, the BOX Plus app and the BOX Plus website a decade or so ago to just being delivered on linear TV. If any suite of channels were ready for the emergence of FAST streaming it should have been these.
C4 still saw value in them 5 years ago paying £60m for the other 50% but did nothing with them. Even if they didn't sell the channels on you'd think the BOX brand would be worth something to someone now.
P.S. I'm guessing there is no real music programming left on C4 either. Even following the launch of 4Music the Wednesday night strand survived for some time but can't say I've noticed any significant music programming in the schedule for years. Execs probably consider Popmaster to tick that box.
C4 still saw value in them 5 years ago paying £60m for the other 50% but did nothing with them. Even if they didn't sell the channels on you'd think the BOX brand would be worth something to someone now.
P.S. I'm guessing there is no real music programming left on C4 either. Even following the launch of 4Music the Wednesday night strand survived for some time but can't say I've noticed any significant music programming in the schedule for years. Execs probably consider Popmaster to tick that box.
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