[WillPS]

I did wonder why they didn't just keep 4 Music as is, and rename Box Hits to E4 Extra and move it to the general entertainment section. Why the (seemingly) convoluted way that they did? Was it to retain EPG slot prominence or was there a 'better for them' technical reason to do it that way?

I presume it was as simple as wanting it to be on Freeview, and the easiest way to achieve that was to rebrand 4music as E4 Extra. The programming didn't change that much either, there was hardly any music on it before and after.

The confusing thing was that rather than just allowing the 4music brand to die they then rebranded Box Hits. I presume there was some strategy behind this, like maybe they were going to continue just that one and let the rest go, but it all seems a bit moot now the whole lot are going.

I notice the DOG and transitions are using the (immitation) 90s branding from 2019 now. Captions are still using the most recent branding. They've always seemed to take a few days to complete a rebrand for whatever reason.

I remain impressed that an effort is being made to send these channels off. I can't remember the last time I watched this much of The Box outside of Christmas time.