[ACTV]

It's funny how Doctor Who which has been a nailed down "must" for Xmas Day ever since it was announced now looks one of the weaker options but will probably still air there, partly to avoid Russell T Davies throwing a strop. I think also even though Wallace and Gromit can appeal to all ages, it is also missable depending on what else is on. If the two are paired together, ITV should be looking to capitalise.

In terms of ITV trying to schedule aggressively, what do they actually have that allows them do that? The Masked Singer? They tried BGT one year but that failed (in 2020 as well when you’d imagine viewers would be higher).

Any Doctor Who/Wallace & Gromit combo would likely be anticipated to appeal both families and younger people, so perhaps it would be wise in that event for ITV to target the 55+ Call the Midwife-esque audience instead. They've got plenty of Midsomer Murders episodes waiting on the shelf, and that show would make for an ideal more geriatric alternative to W&G.