[Medianext.MX]

While we wait for the launch of NRK's new studio, Yle has formally unveiled today a brand new look for its daily news and sport programming. Replacing a look dating back to 2014 and a studio dating back to 2019, the 10 million new studio, built in another studio space inside Yle’s Helsinki HQ, was a fully in-house work, developed under the direction of creative director Mika Lavonen, whilst the new graphics were done by DixonBaxi. Lavonen said the decision to replace the 2012 look was due to its already cold and drap design, disconnected with its audience, instead of the Yle teal, lila purple and lime green are used for news and sport. The high cost of the new studio has generated strong controversy by many of its competitors, some politicians, and local tabloids.

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