10-06-2024, 07:15 PM
I'd say it'll go out in the autumn as fodder against Strictly - something has too and although it hasn't got a chance of coming close to it it should be good decent programming - and can likely get 2m in peak advertising season which is all it would probably get in the Spring anyway. In many ways airing it against Strictly would take the pressure off as the expectations would be low.
Of course how long it remains sat on the shelf will depend on how the recordings go, but feels like the days of ITV burning off content in mid-summer are long gone. Indeed if the prize is only £25k across six episodes wonder if it might be destined for ITV2 instead.
Of course how long it remains sat on the shelf will depend on how the recordings go, but feels like the days of ITV burning off content in mid-summer are long gone. Indeed if the prize is only £25k across six episodes wonder if it might be destined for ITV2 instead.