[Allanbuzzy]

Watching the promo back, it does feel like there’s a hint that they’re doing this under protest. Dave may have its faults, but it’s a channel that has always been quite proud of its branding from its 2007 inception.

Plus, in the hash brown ident, it seems they acknowledge their viewers will still continue to call it "Dave" anyway. At least that Dave flare will still live on despite the corporate masterbranding.