12-06-2024, 11:53 AM
(12-06-2024, 11:17 AM)SpacewardAsh Wrote: Considering in Cornwall GHR was digital only when it launched after they took over UKRD, it seems their target audience is for FM so when Pirate went for HITS, they obviously felt that younger listeners are likely to listen on DAB or online, while older listeners are likely to listen on FM, so for them it makes commercial sense to switch the two stations around. I'm not that keen on HITS, but occasionally listen to GHR. However, if I'm out and about and want local info, I'll listen to another station instead that is at least live and local all day...
Not only that, but they'd managed to accumulate 68k listeners through being a DAB and online only station, which is an impressive performance, even before they took over the FM frequencies.