[rick]

I wonder if they changed the naming strategy slightly so '&U' came after the channel names rather than having 'U&' before them, would that help?

It certainly sounds a little better and it would help when ending a promo so you are hearing the channel name and streaming service in one, despite it actually just being the channel name, without it sounding clunky.

Or they could just scrap this terrible idea and come up with something else...