[Stuart]

W was originally called Watch. The name has certainly lost meaning now it's no longer the premium product it launched as (didn't come to Freeview until it changed it's logo from the BSB-like blue diamond to the current red slanted oblong).

I'll never forget the freaky 'Watch . . .' idents with people oddly dancing around in black leotards. They only lasted 18 months.

The diamond 'W' idents were OK because they matched the premium style of the channel they were targetting. They were very nice, even if the name was odd.

Then it all fell apart when they went FTA, and used the logo from the frontage of a disused Woolworths store, with cheap programming to match.