01-07-2024, 01:00 PM
It's the summer season - what do you expect? ITV will never waste big ratings hits in the lean season for ad revenue - people are away on holidays and are not watching TV, other people are out of the house, busy and not watching much TV - a wise move to save their big stuff until September.
This happened all the time on both BBC and ITV and I don't see why some people are shocked by the thin bare schedules, this was always the summer lean season.
This happened all the time on both BBC and ITV and I don't see why some people are shocked by the thin bare schedules, this was always the summer lean season.