[tellyblues]

An interesting question is, if Strictly was axed tomorrow, would ITV try much harder in those slots? I reckon they would probably wait and see how The Voice rates and be happy with the slight increase in viewers. Or perhaps move another show there, but any existing shows have probably reached their limit already and ITV would commission a lesser show for the slot left vacant, so it's hardly progressive. Also, although I doubt they would find a new 8m+ show, the BBC aren't going to do an ITV and give up.