[LargelyALurker]

It is slightly amusing that the way this rebrand has split poster views now seems to very closely match UKTV's scheduling.

90% repeats, 10% original content!

I’d like to provide some of that original content that ‘u’ was also a sub-brand/tariff from BT Cellnet in the 90s. They even had the brand on some of their phones (see www.modip.ac.uk ). It led to them making lots of puns, if you can call them that, like ‘All about U’ being a title of the manual/tariff guide (?).

I expect some similar references in ‘U’s marketing?